City as Theater, 1977
Having already designed the posters for a visiting fellows lecture series in spring 1974, and for the Architecture
lecture series from 1974 to 1977, Vignelli created the graphics for City as Theater
, an interdisciplinary event organized by Institute fellows, focusing on the interplay between metropolitan culture and theatrical performance.
In keeping with the graphic identity he had created for the Institute, Vignelli used a horizontal format, which allowed him to enlarge the red logotype. On the basis of City as Theater
, the Institute applied for funding from the National Endowment for the Humanities.