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Posted 09.16.10 | PERMALINK | ESSAY

Kim Förster: Massimo Vignelli: Oppositions, Skyline and the Institute



City as Theater, 1977

Having already designed the posters for a visiting fellows lecture series in spring 1974, and for the Architecture lecture series from 1974 to 1977, Vignelli created the graphics for City as Theater, an interdisciplinary event organized by Institute fellows, focusing on the interplay between metropolitan culture and theatrical performance.

In keeping with the graphic identity he had created for the Institute, Vignelli used a horizontal format, which allowed him to enlarge the red logotype. On the basis of City as Theater, the Institute applied for funding from the National Endowment for the Humanities.

SLIDESHOW: Image 2/19
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