

What is that discord, that like an unnecessary scream shatters the quiet? Right at the center of the farmers' houses, which were not built by them, but by God, stands a villa. Is it the product of a good or bad architect? I do not know. All I know is that beauty, peace, and quiet have been dispelled.Loos is here describing an experience you will have likely already had: suddenly seeing, against its context, a construction so jarringly dissonant in presence that it can only be the work of an architect. You know exactly what he means: no illustration is required. Not all buildings are designed by architects, but those designed by many architects (good or bad — to Loos it doesn't matter: they all do it) insist on primacy of attention, and so disrupt landscape. It's like the obnoxiousness of an overloud drunk ruining the atmosphere of a nice restaurant.

…why does the architect, the good one as well as the bad one, desecrate the lake? The architect, like almost every urban dweller, has no culture. He lacks the certainty of the farmer, who possesses culture.Wait a minute — the FARMER? Isn't culture supposed to be on the side of the architect? I mean, aren't WE the culture industry? But Loos has no patience for architects. They are here his target. Or were. He has in fact already fired the lethal shot, protecting the overall unity of a landscape against the interloping presence of an individual building. Loos is now preparing to field-dress the corpse. He begins this work by noting that the farmer, the engineer and the boat captain create in ways that are different from the architect. Though Loos clearly oversimplifies, he does so to drive home a particular argument. So, Loos claims, the farmer, in building a house for himself and his family, simply knows how to build correctly, as has always been done: "just as any animal succeeds that allows itself to be guided by its instincts." So do the mason, the joiner, the other craftsmen who come to work with him. There is no importation: "if clay is in the vicinity, it provides a brickyard which delivers bricks; if not, then those stones that form the lake’s shore will suffice."
When we come across a mound in the wood, six feet long and three feet wide, raised in a pyramidal form by means of a spade, we become serious and something in us says: somebody lies buried here. This is architecture.Here, coincidentally, are three essential components of landscape: a site (a wood), a construction (a mute mound, raised in a pyramidal form by means of a spade), and a desire (to engender the emotion of seriousness with regard to the buried). The task of architecture, Loos states, is to so make landscape: "to make those sentiments more precise."

The house has to please everyone, contrary to the work of art, which does not. The work of art is a private matter for the artist. The house is not. The work of art is brought into the world without a direct need for it. The house satisfies a requirement. The work of art is responsible to none; the house is responsible to everyone. The work of art wants to draw people out of their state of comfort. The house has to serve comfort. The work of art is revolutionary; the house is conservative. The work of art shows people new directions and thinks of the future. The house thinks of the present. Man loves everything that satisfies his comfort. He hates everything that wants to draw him out of his acquired position and that disturbs him. Thus he loves the house and hates art.This is one of the remarkable, breathtaking statements in the history of architecture, more radical today than when it was written. If you set aside for a moment thinking of buildings or artworks as entities, but rather as classes of perception in landscape, then Loos is making an important distinction. As we inhabit landscape, any construction that demands our interpretative faculty — "that draw[s] people out of their state of comfort" — Loos calls art. His argument is: we accept as inherent to landscape that we will be drawn out of our state of comfort by an artwork. The discomfort art engenders — the hate — is not foreign to landscape. People generally accept — and I love this idea — that they will hate an artwork as part of their normal understanding of landscape. Here, of course, Richard Serra’s Tilted Arc, which — the only artwork so hated it was moved — is the exception that proves the rule. But a building drawing us out of our level of comfort — like that villa at the start of Loos's essay — destroys landscape. Loos only allows for two loopholes to this fundamental law of landscape perception, two buildings that are allowed to make people think, to “draw people out of their state of comfort": the monument and the tomb. The staggering success of the Vietnam Veterans Memorial goes a long way towards proving this point.
Does it follow that the house has nothing to do with art and is architecture not to be included among the arts? That is so. Only a very small part of architecture belongs to art: the tomb and the monument. Everything else that fulfills a function is to be excluded from the domain of art.
Richard Serra, Tilted Arc, 1981. [Photo (c) Richard Serra/Artist Rights Society (ARS), New York; courtesy Leo Castelli Gallery, New York]
Left: Greencastle Pennsylvania USA [Photo by Bernd Becher and Hilla Becher, from Water Towers, MIT Press, 1988]. Top right: Mario Botta, Casa Unfamiliare, Riva San Vitale, Switzerland, 1971. [Photo by Alo Zanetta]. Bottom right: Peter Märkli, La Congiunta, Giornico, Switzerland, 1992. [Photo by David Heymann]

When Lee Friedlander made the photograph reproduced here he was playing a kind of game. The game is of undetermined social utility and on the surface seems almost frivolous. The rules of the game are so tentative that they are automatically (though subtly) amended each time the game is successfully played. The chief arbiter of the game is Tradition, which records in a haphazard fashion the results of all previous games, to make sure that no play that won before will be allowed to win again. [7]The arts sustain an internal and evolving dialogue. This essential fact has differentiated the arts from the crafts at least since the Renaissance. It also distinguishes architecture from farming or engineering (though that alone does not place architecture back with the arts). The farmer may make the same roof again and again, but the architect may not repeat with the same success the strategies that, for example, made the original Prada Aoyama succeed in landscape. That is part of architecture, and, because it is so, by Loos's circular logic, it is also part of landscape. Loos recognizes this indirectly in another memorable turn of phrase in Architecture, in which he clarifies that architectural design is not a matter of repeated strategies: "we are not, as yet, so cultureless that we teach a young boy poetry by means of calligraphy."
